Ms Lui is one of a few broadcasting professionals to have successfully worked in newspapers, radio, television and social media in Hong Kong. She is now a news producer at a major Hong Kong economic news group, responsible for multi-media content. She was the Finance Editor and Producer at Metro Broadcast, doing live commentary on the financial market. Prior to this, she was the Assistant Business Editor at ATV where she was managing the daily newsroom and was the anchor reporter for the news and political live chat shows. She had also reported for Hong Kong Economic Journal, Ming Pao Daily and Forbes Zinbenjia.

She specialised in providing training on media and public image communications. She has trained participants from AIA, AsiaWorld-Expo Management, BOC Group Life Assurance, BAT, Carlsberg, CB Richard Ellis, CLP Power, Companhia De Telecomunicacoes de Macau, Dairy Farm, Delifrance, Fuji Xerox, GE Capital, Hallmark, Hong Kong Government (Civil Engineering and Development, Office of the Communications Authority, Customs and Excise, Electrical & Mechanical Services, Environmental Protection, Government Flying Service, Hongkong Post, Monetary Authority, Hospital Authority, Observatory, Police Force, RTHK, etc), HK Securities Institute, HK Trade Development Council, InterContinental Hotel, Johnson and Johnson Vision Care, JW Marriott, Kimberly-Clark, LVMH, Moet-Hennessy, Polytechnic University, Swire Coca-Cola, Virgin Atlantic Airways and many other organisations.