Creating Livelier Newsletters, Ezines & Flyers (1 day)

Creating Livelier Newsletters, Ezines & Flyers (1 day)

Public Workshops: Cantonese with English Workbook
In-house Workshops: 社內培訓可選用英語, 粵語普通話授課


This workshop helps you breathe new life into lacklustre English newsletters, ezines and flyers. You will learn to identify what is 'news' and how to make your promotional materials relevant, entertaining and amusing to your audience. You will write from the perspective of the reader and structure your news story like a professional writer.

What our Participants say:

"Very good!"

... Andy Ma, Hong Kong Airlines Limited
Creating Livelier Newsletters, Flyers & Ezines

"New perspectives on the different format & style of writing newsletters"

... ... Stefani Lau, The Hong Kong Polytechnic University
"Creating Livelier Newsletters, Flyers & Ezines" Workshop for The Hong Kong Polytechnic University


Anyone who is NEW to writing or producing English newsletters, ezines or flyers 

What You Will Cover
  1. The Basics (Audience, Purpose, Content)
    • What is of News Value
    • Types of newsletter/ezine stories
    • Exercise 1: APC challenge
  2. Brain Gym of Spinning Mundane Stories
    • Brainwriting for generating ideas
    • Mind map for organising ideas
  3. Winning the Attention of Your Readers
    • Writing Headlines and Intro
    • Writing the story as a set of answers
    • Ezines Tips
    • Exercise 2: HIS challenge
    • Exercise 3: Dramatic Story challenge
  4. Creating an Effective Flyer
    • Six steps to readability and response
About the Facilitator

Samuel is a seasoned Creative Director working with global icons like Bally, Bank of America, Christian Dior, DuPont, Epson, Ingersoll-Rand, JPMorgan Chase, Maersk-Sealand, UCLA, Yahoo and Zurich Insurance.  Since the 90s, he has been an Evangelist for "Plain English Movement" and will show you the secrets to overcome your fear of writing so you can master it at work. Samuel had successfully facilitated English workshops for participants from 4M Industrial Development, Aedas, Chinese International School, COOK, First Advisory Management Services, Hermes, New World Development, P&T Corporate Consultants, Office of the Government Chief Information Officer, The Hong Kong Mortgage Corporation and many other corporations.

WorldBridge Training Centre, 160 Lockhart Road, 1902 Yue Xiu Building (1 min walk from Wanchai MTR A1 Exit)
9:00am to 5:00pm
Complimentary lunch and refreshments
HK$2,600 per participant. Discounted price of HK$2,380 per participant for enrolment one month before date of workshop or for groups of two or more