Digital Marketing Strategy for Leads (3 hours - AM)

Digital Marketing Strategy for Leads (3 hours - AM)


Online Workshops: English with English Handouts

Introduction

People buy from those they Know, Like, & Trust. If people do not know you, they will not buy from you.

Do your customers know who you are? How can digital marketing grow your sales pipeline with quality customer leads?

This workshop will introduce and help you gain clarity in how you can use Digital Marketing Strategy for Leads Generation.

Target
  • Marketing and Digital Marketing executives.
  • Individuals who would like to learn more about Digital Marketing Strategy and how they can generate leads.

Interactive online lectures using ZOOM Cloud Meetings. All participants must be equipped with camera, microphone and speaker to participate fully in the online discussions. ZOOM Cloud Meetings could be used on desktop computers, tablets or mobile phones

What You Will Cover
  1. UNLEASH the POWER of Digital Marketing:
    • What is Digital Marketing?
    • Common mistakes in digital marketing adoption by small businesses
    • What is a Sales Funnel? How can you build a simple Sales Funnel with MailerLite?
  2. The 3 stages of a buyer’s journey on the Internet:
  3. Lead Generation Concept & Strategies for Social Media
    • Brainstorm your own Lead Generation Strategy
  4. Google Forms vs Landing Pages
    • Should you drive potential leads to your business website, landing page or Google Forms?
    • What's the difference?
    • What's the benefits of a Landing Page?
    • How will you follow up with Leads Generated?
  5. SEO vs Social Media Leads
    • How different will your marketing message be?
    • What is the strategy?
  6. Q&A with Trainer
About the Facilitator

Charmaine is the Chief Digital Marketing Officer at a digital agency and as one of the pioneer in the digital marketing industry, she started her first design agency in 2010. Out of her passion to share her social media and digital marketing knowledge with marketers, she has developed more than 12 digital marketing curriculums, and has conducted trainings in Singapore, Indonesia, Philippines and Mauritius.

She is a veteran trainer with many renowned organisations in Singapore and has trained more than 1,200 individuals and conducted more than 1,950 hours of training on digital marketing and related subjects for marketers and business owners in the last 5 years. Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others.

Online
9:30am - 12:30pm
HK$1,300 per participant. Special discounted fee of HK$1,188 per participant for enrolments one month before date of workshop or for groups of two or more