Email Marketing with MailerLite (3 hours - PM)

Email Marketing with MailerLite (3 hours - PM)


Online Workshops: English with English Handouts

Introduction

Email Marketing has one of the highest Return on Investment (ROI) for B2B and B2C business.

Every social media and digital marketing strategy will need to involve email marketing so that you have an integrated and more cost effective social & digital marketing strategy, here’s why: http://bit.ly/world-of-marketing

If you have not involved email marketing in your marketing efforts yet, you need to get started with it today!

Target
  • Marketing and Digital Marketing executives
  • Individuals sending out email communications on behalf of their company or organization.
What You Will Cover
  1. What is Email Marketing?
    • 3 ways to approach email marketing
    • Top 5 benefits of email marketing with platforms such as MailerLite
  2. Email Marketing vs Email Marketing Strategy
    • Are we spamming our email database?
    • How will an Email Marketing Strategy help our email database audience be expectant and excited of our emails?
  3. Email Marketing Case Study
    • Good vs Bad Email Campaigns: What can we learn from them?
    • What should we send in our Email Campaigns?
  4. Introduction to Email Marketing on MailerLite
    • MailChimp vs MailerLite
    • FREE tools on MailerLite
    • How to use MailerLite (Lead Generation to Email Marketing Campaigns)
    • Import database, up to 500 emails for FREE (account will be approved for 1,000 emails when account has not breached any terms and policies of MailerLite within 2 to 4 weeks)
  5. Setup & Create an Email Marketing Campaign
    • Launch an Email Marketing Campaign
  6. Q&A with Trainer

Pre-requisite:
- Company email is required, no. @gmail.com / @yahoo.com / @hotmail.com etc

About the Facilitator

Charmaine is the Chief Digital Marketing Officer at a digital agency and as one of the pioneer in the digital marketing industry, she started her first design agency in 2010. Out of her passion to share her social media and digital marketing knowledge with marketers, she has developed more than 12 digital marketing curriculums, and has conducted trainings in Singapore, Indonesia, Philippines and Mauritius.

She is a veteran trainer with many renowned organisations in Singapore and has trained more than 1,200 individuals and conducted more than 1,950 hours of training on digital marketing and related subjects for marketers and business owners in the last 5 years. Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others.

Online
2:00pm - 5:00pm
HK$1,300 per participant. Special discounted fee of HK$1,188 per participant for enrolments one month before date of workshop or for groups of two or more