Facebook and Instagram Content Marketing Strategy (Online - AM)

Facebook and Instagram Content Marketing Strategy (Online - AM)


Online Workshops: English with English Handouts

Introduction

“If you fail to plan, you plan to fail” - Benjamin Franklin

Similarly for social media, we need a plan, and a strategy to help us achieve our plans and goals.

This workshop will introduce content types and free content generation platforms to kickstart your content marketing strategy for your organization’s social media (i.e Facebook, Instagram and/or LinkedIn). By the end of the course, you will learn about content marketing strategy for social media to stand out from the crowd and your competitors.

What our Participants say:

"Helpful and practical. The speaker is very knowledgeable and delivers the content very well. Thanks!"

... Wang Xintong, The Hong Kong Baptist University
Content Marketing Strategy for Social Media

"Short and precise. Interactive. Good time control"

... Pamela Chan, Sniper Capital
Content Marketing Strategy for Social Media

Target
  • Marketers and Digital Marketing Executives and Managers who want to leverage on content marketing to stand out from the crowd
  • Business and Organizations in consultancy and education sectors who have content to share on social media
  • Professionals in Marketing, Communications, and Media who want more results from their Social Media Marketing efforts

Interactive online lectures using ZOOM Cloud Meetings. All participants must be equipped with camera, microphone and speaker to participate fully in the online discussions and role-play practices. ZOOM Cloud Meetings could be used on desktop computers, tablets or mobile phones

What You Will Cover
  1. What is Content Marketing?
    • The 5 common types of content marketing on Facebook and Instagram
    • Benefits of Content Marketing
    • Inbound vs Outbound Marketing
  2. Content Marketing applied on Facebook and Instagram
    • Key Principles & Content Formats
    • Pros & Cons of Facebook and Instagram platforms
  3. Content Ideation Tools, Brainstorming Session
  4. Map Content to Buyer's Journey
    • Brainstorming your own business Customer / Buyer Journey with you
    • Small Group Discussion and Consultation with Trainer
  5. Content Distribution and Promotions Ideas and Strategy
  6. Re-purposing of Contents, i.e. Instagram, Facebook, LinkedIn, Blog Post
  7. Consultation, Feedback, Q&A with Trainer
About the Facilitator

Charmaine is the Chief Digital Marketing Officer at a digital agency and as one of the pioneer in the digital marketing industry, she started her first design agency in 2010. Out of her passion to share her social media and digital marketing knowledge with marketers, she has developed more than 12 digital marketing curriculums, and has conducted trainings in Singapore, Indonesia, Philippines and Mauritius.

She is a veteran trainer with many renowned organisations in Singapore and has trained more than 1,200 individuals and conducted more than 1,950 hours of training on digital marketing and related subjects for marketers and business owners in the last 5 years. Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others.

Online
9:30am - 12:30pm
HK$1,300 per participant. Special discounted fee of HK$1,188 per participant for enrolments one month before date of workshop or for groups of two or more