Getting to Know the Media (1 day)
  1. Enrol Now:
  2. 12 Oct 21

Getting to Know the Media (1 day)

Public Workshops: Cantonese with English Workbook
In-house Workshops: 社內培訓可選用粵語授課


This popular seminar gives you the ‘behind-the-scene’ into how the media works and teaches how you could work better with the reporters to bring your news to the public. You will learn how the traditional and social media work and how reporters get their stories. You will also learn how to manage media interviews or enquiries.

What our Participants say:

"Interesting, practical and useful for corporate communication and PR professionals needing to work in HK"

... Jovy Wan, Jones Lang Lasalle Limited
Getting to Know the Media

"Provides a very useful & tactful way to deal with the media. I like almost everything, especially the time-line of the media and therefore, how we can cooperate better"

... Raymond Chan, Government Flying Service
Getting to Know the Media

"Very practical and relevant to the subject. I was equipped with the relevant skills required to handle real-life situations"

... Martha Cheung, English Schools Foundation
"Getting to Know the Media Seminar" for English Schools Foundation


Company spokespersons and anyone who need to meet reporters. Also great for support staff who need to support their managers during meet-the-press sessions

What You Will Cover
  1. Traditional & Social Media
    • What the media is looking for
    • Editorial arrangement & daily work flow
    • Component of a good news story
  2. Social Media
    • Characteristics of Facebook, Instagram, YouTube, WeChat & Weibo
    • Content Strategy: visual & video
    • Better social media engagement
    • How to play between traditional & social media
  3. What to Do When a Reporter Calls
    • Dos and don’ts
    • Power through information
    • Handling challenging questions
  4. Press Conference and Press Visit
    • Good and Bad examples: press invitations, press releases, press kits
    • Your role as organiser, master of ceremony & host
    • Logistics: stage, refreshment, seating, timing
    • When reporters approach you with questions
About the Facilitator

Ms Lui is one of a few broadcasting professionals to have successfully worked in newspapers, radio, television and social media in Hong Kong. She is now a news producer at a major Hong Kong economic news group, responsible for multi-media content. She was the Finance Editor and Producer at Metro Broadcast, doing live commentary on the financial market. Prior to this, she was the Assistant Business Editor at ATV where she was managing the daily newsroom and was the anchor reporter for the news and political live chat shows. She had also reported for Hong Kong Economic Journal, Ming Pao Daily and Forbes Zinbenjia.

She specialised in providing training on media and public image communications. She has trained participants from AIA, AsiaWorld-Expo Management, BOC Group Life Assurance, BAT, Carlsberg, CB Richard Ellis, CLP Power, Companhia De Telecomunicacoes de Macau, Dairy Farm, Delifrance, Fuji Xerox, GE Capital, Hallmark, Hong Kong Government (Civil Engineering and Development, Office of the Communications Authority, Customs and Excise, Electrical & Mechanical Services, Environmental Protection, Government Flying Service, Hongkong Post, Monetary Authority, Hospital Authority, Observatory, Police Force, RTHK, etc), HK Securities Institute, HK Trade Development Council, InterContinental Hotel, Johnson and Johnson Vision Care, JW Marriott, Kimberly-Clark, LVMH, Moet-Hennessy, Polytechnic University, Swire Coca-Cola, Virgin Atlantic Airways and many other organisations.

WorldBridge Training Centre, 160 Lockhart Road, 1902 Yue Xiu Building (1 min walk from Wanchai MTR A1 Exit)
9:00am to 5:00pm
Complimentary lunch and refreshments
HK$2,500 per participant. Discounted price of HK$2,280 per participant for enrolment one month before date of workshop or for groups of two or more