SEO Internet Marketing Fundamentals (3 hours - PM)
  1. Enrol Now:
  2. 23 Nov 21

SEO Internet Marketing Fundamentals (3 hours - PM)


Online Workshops: English with English Handouts

Introduction

Do you own a website, or looking to build one?

If you do, this is an ESSENTIAL course that will help you understand what is SEO all about, and what is needed for your website to rank on Google Search Engines. Your website becomes an expense for you when it is not searchable by your customers and clients. However, with SEO strategies applied and optimized, your website becomes your 24/7 sales person for you!

Target
  • Marketing and Digital Marketing executives.
  • Individuals interested in SEO and Google Analytics

Interactive online lectures using ZOOM Cloud Meetings. All participants must be equipped with camera, microphone and speaker to participate fully in the online discussions. ZOOM Cloud Meetings could be used on desktop computers, tablets or mobile phones

What You Will Cover
  1. Introduction to SEO
    • Difference between SEO vs SEM
    • 10 ways to improve your SEO Marketing (on-page and off-page SEO)
  2. Keyword Research Tools
    • Ways to rank on Google
    • Google Search Console and other SEO tools
  3. Reviewing your SEO, mini-website audit
  4. SEO Lead Generation Strategy
  5. Introduction to Google Analytics
    • Dashboard & Analytics/Metrics that matter
  6. Q&A with Trainer
About the Facilitator

Charmaine is the Chief Digital Marketing Officer at a digital agency and as one of the pioneer in the digital marketing industry, she started her first design agency in 2010. Out of her passion to share her social media and digital marketing knowledge with marketers, she has developed more than 12 digital marketing curriculums, and has conducted trainings in Singapore, Indonesia, Philippines and Mauritius.

She is a veteran trainer with many renowned organisations in Singapore and has trained more than 1,200 individuals and conducted more than 1,950 hours of training on digital marketing and related subjects for marketers and business owners in the last 5 years. Charmaine makes learning interactive, practical and fun. That’s how she learn, and that’s how she shares her knowledge with others.

Online
2:00pm - 5:00pm
HK$1,300 per participant. Special discounted fee of HK$1,188 per participant for enrolments one month before date of workshop or for groups of two or more